This season online retailer
Zalando has collaborated with Marni to release an exciting multi-brand collaboration. The Italian luxury label reinterpreted 4 of Zalando’s favourite footwear labels including Dr. Martens, Reebok, Timberland and Vans.
Every brand and style has been looked at individually to come to a design that is appealing to both men and women. Marni experimented with shoewear shapes, innovative leather textures in pale colours and iconic Marni symbols such as the fringe.
“The collaboration with Zalando is an option to expertise and recognize the Marni aesthetic from a new perspective. Zalando’s digital tactic has stimulated our creativeness in a various way. The widespread idea was to give models with very well-known and established
personalities a specific Marni touch.” Marni’s creative director Carolina Castiglione.
We wanted to go further and do something that stood out, was unexpected and disruptive.” Jolanda Smit, Global Head of Brand Communications.
WHAT IS YOUR FAVORITE? WHICH MODEL? COMMENT BELOW!
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The men’s and women’s range consists of 19 different variations of the 4 shoes and is priced among 130€ to 200€. I’m wearing my favorite, the Timberland remake.